Your customers don’t want to buy your product. I mean, sure, they’re willing to hand over the cash (or credit… Read →

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know… Read →

Amidst the laundry list of existing threats to your business, lazy marketing rarely comes to mind as a top concern…. Read →

Last week, I had the pleasure of attending HubSpot’s INBOUND conference in Boston. The conference marked my first trip to… Read →

When he walked into venture capitalists’ offices to secure funding for his idea to make WiFi-connected doorbells and security cameras… Read →

“Please complete the following 20-minute customer survey.” If you saw that subject line in your email inbox, would you feel… Read →

For this post, we’d like to offer you a friendly product management reminder, because we all need these types of… Read →

This week, more than 3,500 attendees from 50 different countries arrived in San Jose, California for the 2017 Atlassian Summit…. Read →

Why is there so often conflict, friction, and even an outright adversarial relationship between a company’s product management and marketing… Read →

Marketing plan examples are all over the web. You can easily find more samples and templates than you could ever… Read →

You’ve probably had the experience of attending or leading strategy meetings early in your product’s journey where the team was… Read →

If you had to choose only one, how would you describe the primary persona for the Amazon Fire Kids Edition… Read →

In this post, I will walk you through some of the ways journey maps can add invaluable new insights to… Read →

As a product manager, crafting a compelling value proposition will be one of the most important steps in developing your… Read →

One of the difficulties of careers in product management and product marketing is that most people — sometimes even these… Read →

Who are your product’s target customers? At first glance, this question might be easy to answer. As a seasoned product… Read →

Think about one of your customers… let’s call him Tom. Do you know, for certain, the last time Tom used… Read →

Be a hero, follow the money, and market yourself. Got it? Really? On top of everything I am responsible for… Read →

How many times have you sat in a marketing meeting, listened as the discussion jumped randomly from topic to topic,… Read →

What is market validation? It’s a question I hear a lot, especially when mentoring young entrepreneurs. Market validation is the… Read →