
Lean Market Validation: 10 Ways to Rapidly Test Your Startup Idea
In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara....
In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara....
Your customers don’t want to buy your product. I mean, sure, they’re willing to hand over the cash (or credit card or bitcoin) to...
Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the...
Amidst the laundry list of existing threats to your business, lazy marketing rarely comes to mind as a top concern. Things like competition, market...
Last week, I had the pleasure of attending HubSpot’s INBOUND conference in Boston. The conference marked my first trip to Boston (go Sox!) and...
When he walked into venture capitalists’ offices to secure funding for his idea to make WiFi-connected doorbells and security cameras for homes, the founder...
“Please complete the following 20-minute customer survey.” If you saw that subject line in your email inbox, would you feel compelled to pop it...
For this post, we’d like to offer you a friendly product management reminder, because we all need these types of refreshers now and then....
This week, more than 3,500 attendees from 50 different countries arrived in San Jose, California for the 2017 Atlassian Summit. Events like these are...
Why is there so often conflict, friction, and even an outright adversarial relationship between a company’s product management and marketing teams? Aren’t these two...
Marketing plan examples are all over the web. You can easily find more samples and templates than you could ever need. Just google “marketing...
You’ve probably had the experience of attending or leading strategy meetings early in your product’s journey where the team was bursting with innovative ideas...
If you had to choose only one, how would you describe the primary persona for the Amazon Fire Kids Edition tablet? It’s a tricky...
In this post, I will walk you through some of the ways journey maps can add invaluable new insights to any product manager’s understanding...
As a product manager, crafting a compelling value proposition will be one of the most important steps in developing your product. It’s also one...
One of the difficulties of careers in product management and product marketing is that most people — sometimes even these professionals themselves — aren’t...
Who are your product’s target customers? At first glance, this question might be easy to answer. As a seasoned product manager, you likely know...
Think about one of your customers… let’s call him Tom. Do you know, for certain, the last time Tom used your product? Do you...
Be a hero, follow the money, and market yourself. Got it? Really? On top of everything I am responsible for as a product manager,...
How many times have you sat in a marketing meeting, listened as the discussion jumped randomly from topic to topic, and wondered, Can we...