Category: Marketing
5 Product Marketing Lessons I Learned at INBOUND 2018
Last week, I had the pleasure of attending HubSpot’s INBOUND conference in Boston. The conference marked my first trip to… Read →
Why a Product Manager Needs to Be a Great Storyteller
When he walked into venture capitalists’ offices to secure funding for his idea to make WiFi-connected doorbells and security cameras… Read →
How to Craft a Great Customer Survey
“Please complete the following 20-minute customer survey.” If you saw that subject line in your email inbox, would you feel… Read →
A Little Reminder About Your User Personas
For this post, we’d like to offer you a friendly product management reminder, because we all need these types of… Read →
Atlassian Summit 2017: 8 Event Takeaways for Product Managers
This week, more than 3,500 attendees from 50 different countries arrived in San Jose, California for the 2017 Atlassian Summit…. Read →
How to Build an Amazing Relationship Between Product Management and Marketing
Why is there so often conflict, friction, and even an outright adversarial relationship between a company’s product management and marketing… Read →
Why Most Marketing Plan Examples Won’t Work for Your Organization
Marketing plan examples are all over the web. You can easily find more samples and templates than you could ever… Read →
Customer Delight is Not a Nice-to-Have on Your Roadmap — it’s a Must-Have
You’ve probably had the experience of attending or leading strategy meetings early in your product’s journey where the team was… Read →
B2B vs. B2C Product Management: Are They Really So Different?
If you had to choose only one, how would you describe the primary persona for the Amazon Fire Kids Edition… Read →
How Journey Maps Can Help Product Managers Build Better Products
In this post, I’d like to walk you through some of the ways journey maps can add invaluable new insights… Read →
How Product Managers Can Write More Compelling Value Propositions
As a product manager, crafting a compelling value proposition will be one of the most important steps in developing your… Read →
Product Marketing Manager vs. Product Manager: Where Do You Draw the Line?
Some professions, like police officer and schoolteacher, are self-explanatory and leave little or no room for confusion. But what exactly… Read →
User Persona vs. Buyer Persona: Are Your Users Also Buying Your Product?
Who are your product’s target customers? At first glance, this question might be easy to answer. As a seasoned product… Read →
How Using Intercom at ProductPlan Makes us Better Product Managers
Think about one of your customers… let’s call him Tom. Do you know, for certain, the last time Tom used… Read →
3 Reasons Product Managers Should Care About Content Marketing
Be a hero, follow the money, and market yourself. Got it? Really? On top of everything I am responsible for… Read →
Three Example Marketing Roadmaps
How many times have you sat in a marketing meeting, listened as the discussion jumped randomly from topic to topic,… Read →
Lean Market Validation: 10 Ways to Rapidly Test Your Startup Idea
Market validation is the process of determining whether your product is of interest to a given target market. Market validation… Read →