Lean Market Validation: 10 Ways to Rapidly Test Your Startup Idea
In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara....
Category Marketing
Why People Buy and What it Means for Your Product
Your customers don’t want to buy your product. I mean, sure, they’re willing to hand over the cash (or credit card or bitcoin) to...
The SaaS Marketing Metrics that Matter to Product Managers
Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the...
How Lazy Marketing Leaves Your Product Vulnerable
Amidst the laundry list of existing threats to your business, lazy marketing rarely comes to mind as a top concern. Things like competition, market...
5 Product Marketing Lessons I Learned at INBOUND 2018
Last week, I had the pleasure of attending HubSpot’s INBOUND conference in Boston. The conference marked my first trip to Boston (go Sox!) and...
Why a Product Manager Needs to Be a Great Storyteller
When he walked into venture capitalists’ offices to secure funding for his idea to make WiFi-connected doorbells and security cameras for homes, the founder...
How to Craft a Great Customer Survey
“Please complete the following 20-minute customer survey.” If you saw that subject line in your email inbox, would you feel compelled to pop it...
A Little Reminder About Your User Personas
For this post, we’d like to offer you a friendly product management reminder, because we all need these types of refreshers now and then....
Atlassian Summit 2017: 8 Event Takeaways for Product Managers
This week, more than 3,500 attendees from 50 different countries arrived in San Jose, California for the 2017 Atlassian Summit. Events like these are...
How to Build an Amazing Relationship Between Product Management and Marketing
Why is there so often conflict, friction, and even an outright adversarial relationship between a company’s product management and marketing teams? Aren’t these two...
Why Most Marketing Plan Examples Won’t Work for Your Organization
Marketing plan examples are all over the web. You can easily find more samples and templates than you could ever need. Just google “marketing...
Customer Delight is Not a Nice-to-Have on Your Roadmap — it’s a Must-Have
You’ve probably had the experience of attending or leading strategy meetings early in your product’s journey where the team was bursting with innovative ideas...
B2B vs. B2C Product Management: Are They Really So Different?
If you had to choose only one, how would you describe the primary persona for the Amazon Fire Kids Edition tablet? It’s a tricky...
How Journey Maps Can Help Product Managers Build Better Products
In this post, I will walk you through some of the ways journey maps can add invaluable new insights to any product manager’s understanding...
How Product Managers Can Write More Compelling Value Propositions
As a product manager, crafting a compelling value proposition will be one of the most important steps in developing your product. It’s also one...
Product Marketing Manager vs. Product Manager: Where Do You Draw the Line?
One of the difficulties of careers in product management and product marketing is that most people — sometimes even these professionals themselves — aren’t...
User Persona vs. Buyer Persona: Are Your Users Also Buying Your Product?
Who are your product’s target customers? At first glance, this question might be easy to answer. As a seasoned product manager, you likely know...
How Using Intercom at ProductPlan Makes us Better Product Managers
Think about one of your customers… let’s call him Tom. Do you know, for certain, the last time Tom used your product? Do you...
3 Reasons Product Managers Should Care About Content Marketing
Be a hero, follow the money, and market yourself. Got it? Really? On top of everything I am responsible for as a product manager,...
Three Example Marketing Roadmaps
How many times have you sat in a marketing meeting, listened as the discussion jumped randomly from topic to topic, and wondered, Can we...
