Demonstrating the value this product will bring to the business and its customers shouldn't be undervalued.
Product Development and the Product Launch
Demonstrating the value this product will bring to the business, and its customers can be undervalued in product development. But it’s as essential as ensuring sales and marketing comprehend these things.
Product development has an enormous responsibility in this phase of the product launch to implement the vision. That weight means they’ll rebuff following orders blindly and would rather understand what it is they’re trying to build and why.
Product development ownership
Instill a sense of development ownership. If they feel like they’re part of the process, they’ll help you identify compromises and opportunities. For example, they’ll let you know if there are better technologies that may solve the problem faster.
Why is this outcome so crucial? Uninformed equals unengaged. Developers have to make hundreds of decisions during a project, all of which can impact that project’s scope and impact. When they get what you’re trying to do and the broader context, they’re far more likely to code conscientiously and consider their decisions’ long-term ramifications.
Innovation springs forth when engineers and designers feel like they’re part of the team. They’re then able to accurately judge compromises and opportunities based on their impact on the end goal.
You’ll want to kick things off with an overview comprehensive enough to get engineering excited about the opportunity. But you will need to update the team throughout the product development process. For instance, a regular bulletin and a roadmap will keep them inspired and eager to deliver something truly remarkable. It’s far more motivating to have fresh intel rather than being expecting to be still excited about your initial product launch kickoff session that happened many months ago.