Product-Market Fit
Product-market fit describes a scenario in which a company's target customers are buying, using, and telling others about the company's...
Heather McCloskey
Head of Marketing
Total Addressable Market (TAM)
Total Addressable Market (TAM) refers to the maximum size of the opportunity for a particular product or solution.
Product Leadership
How to Recruit and Hire Product Managers in 8 Steps
Learn how to recruit and hire product managers building and optimizing your product management talent in eight key steps.
Quality Function Deployment (QFD)
Quality Function Deployment, or QFD, is a model for product development and production popularized in Japan in the 1960's. The...
Product Leadership
12 Traits of High-Performing Product Teams
As a product team grows from one or two individual contributors to a larger, more diverse team, it takes some...
Product Management
10 Smart Ways to Avoid the Consequences of Design by Committee (While Still Listening to the Team)
One of the biggest challenges product managers face is including the entire organization in product planning while avoiding a phenomenon...
Roadmap and Roadmap Management
Key Ingredients for Successful Product Roadmaps
Many product managers struggle to effectively manage their product roadmaps. In fact, planning and prioritizing the product roadmap is the...
Product Management
4 Companies that Successfully Scaled Product Quickly
Leading a product team during a high-growth period can be exciting. The team grows, roles shift, output increases, and many...
Product Management
5 Product Management Books to Read in 2019
One of the greatest things about the product management space is the wide availability of game-changing information out there. We’re...
Product Metrics and Analytics
The SaaS Marketing Metrics that Matter to Product Managers
SaaS marketing metrics are critical to product managers, so let's dive into monetization, retention, and acquisition metrics.
Product Leadership
11 Key Competencies to Look for When Interviewing Product Management Candidates
Interviewing a product management candidate (and hiring product managers in general) is definitely more art than science. There aren’t many...
Product Management
How Product Managers Measure Product-Market Fit
We'll explore a few ways you can measure product-market fit and ensure you're heading in the right direction.
Product Management Audit
What is a product management audit? Learn more about the purpose of a product management audit and how to conduct...
Product Management
6 Critical Steps for Onboarding Product Managers
Onboarding product managers well is essential. Here are our tried and true tips for onboarding new product managers.
Product Management
3 Key Habits of the Modern Product Manager
The product management landscape is constantly in flux. And today, it’s evolving faster than ever before. Agile principles have infiltrated...
UX Designer
The primary focus of a UX designer (short for User Experience Designer) is on overall user satisfaction and usability with...
eXtreme Programming (XP)
What is eXtreme Programming? eXtreme Programming (XP) is an agile framework that emphasizes both the broader philosophy of agile—to produce...
Kanban Roadmap
What is a Kanban Roadmap? Learn how a Kanban roadmap can help product managers leverage the Kanban methodology in their...
Technical Debt
Technical debt describes what results when development teams take actions to expedite the delivery of a piece of functionality or...
Story Mapping
What is Story Mapping? Story mapping is a method for arranging user stories to create a more holistic view of...
Agile & Product Development
Scrum Agile Framework
What is Scrum Agile Framework? In an agile context, Scrum is an approach to project management. Typically the Scrum agile...
Scaled Agile Framework
What is the Scaled Agile Framework (SAFe)? The Scaled Agile Framework, or SAFe, is an agile framework developed for development...
Product Owner
The product owner bridges the gap between product strategy and development. They are usually responsible for the product backlog, organizing...
Product Differentiation
What is Product Differentiation? Product differentiation is a process used by businesses to distinguish a product or service from other...